HSABankAccounts.com is published by Information Strategies, Inc. (ISI).

ISI is a media and marketing company primarily serving small and medium businesses as an information center.

A majority of its efforts focus on small and medium-size business and healthcare, offering its readers advance warning about upcoming trends or threats. This last service is facilitated by a award-winning staff of writers and advisors. For this site's newsletter, Managing Your Healthcare, it has drawn on a its experience creating and running www.hsafinder.com.

The company does no marketing for itself or its newsletters but gains traction and new readers through referrals based on the quality and usefulness of its editorial content. More than four out of five readers are presidents and/or owners of their firms. It has created a focused program to attract business leaders within the Hispanic community across the country.

Editorially, the company has been ahead of the curve on such issues as “voice over internet,” health savings accounts, and marketing and branding issues that affect small firms. Because it regularly surveys its audience, ISI was able to identify the need of providing a specialized website dealing with HSA custodians and to provide a needed fill up to this important, under served sector.   

ISI’s surveys and editorial content have appeared in The Wall Street Journal and The New York Times and are noted for their prescient identification of issues. Through these surveys, ISI keeps a pulse on changing trends in the practices of smaller firms and often reports on them ahead of major media outlet. In late March, The Wall Street Journal reported on smaller firms raising prices for their goods, two months after ISI had noted the same trend.

Among ISI’s websites are http://www.hsafinder.com/, http://www.2sbdigest.com/, http://www.mycompanytoday.com/, http://www.sbtimes.com/, http://www.sbprofits.com/, and http://www.homebasedbusinessdigest.com/.